About the Post

Author Information

Live the life you love; love the life you live! Many things make me smile....and then I write about them.

Social Media Shorts: Who’s Your Audience?

AudienceIf you’re human, you’re probably overwhelmed with all of the social media tools out there.

As I come across an article or concept in social media that I find particularly useful, I’ll share it with you here. I’m learning too.  Just click on the category “Social Media Shorts” to see the collection.


Who’s Your Audience?

In order to know what to say and how to say it online, you need to be aware of what’s already being said. If there’s talk about your industry, your interests, or your company, you should know about it so you can target your social media efforts appropriately. You need to identify your influencers.

Take a look at these five (free!) tools to help you weed through the social muck. These, and more, are discussed at length in Paul Gillen’s book, Secrets of Social Media Marketing:

  1. Technorati:  reveals news and blog topics that are popular right now. Also reveals trending topics.
  2. Twittorati: Like Technorati, but for twitter. Helps you find out what tags and topics are popular.
  3. Google Alerts: Sends you custom updates when there is a new web mention on topics of interest: products, brands, competitors…
  4. Digg: self-described as “the best news, videos and pictures on the web as voted on by the Digg community”
  5. Delicious: Social bookmarking. This is collection of websites that have been bookmarked by users. The user attaches Tags (keywords) that are relevant to each bookmark. So you can do a keyword search for a specific tag knowing that the results you get are influenced by real people’s classification of the web, rather than having been computer-generated. (Hay, The Social Media Survival Guide, p. 200) In searching for one tag,  you may discover another important and relevant tag to include in your own posts in order to attract the interest of your target audience.
* I am not receiving any sort of financial incentive to promote these authors. I’ve just read their stuff and found it to be useful when structuring a social media plan * 

Tags: , , , , ,


  1. Why I don’t do Social Media! - February 27, 2012

    […] Social Media Shorts: Who’s Your Audience? (literarygadabout.wordpress.com) […]

  2. The six elements of human behavior that drive social media | Kevin Spidel - May 21, 2012

    […] Social Media Shorts: Who’s Your Audience? (literarygadabout.wordpress.com) […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: