If you’re human, you’re probably overwhelmed with all of the social media tools out there.
This blog series on social media is meant to offer immediate suggestions to help you optimize and maximize your personal or business sites. Whether you’re looking for new clients or for unique ways to engage with existing friends, there are many simple things you can do to ensure the right message reaches the right people. As I come across an article or concept that I find particularly useful, I’ll share it with you here. I’m learning too.
Just click on the category “Social Media Shorts” to see the complete collection.
- Don’t be a “Jack of all Trades, Master of None”. Find 4 or 5 social platforms that work well for you/your company and commit to using them regularly. Add new tools only when you know that you can keep up with them.
- If your sites and posts and profiles are search-friendly, you’ll have a much better chance at reaching your intended audience (details in an upcoming post)
- Be a real person. Type like you’re talking. Be candid. Don’t hide behind a corporate veil. Your brand is much more appealing if it is tangible and if there are clearly real people behind it.
- Get familiar with your camera. Don’t sweat the fact that you’re an amateur. Cell phone videos can have just as much or more impact than a well-composed photo from your digital SLR. The main point is that you “see” things worth capturing, and that you know how to upload them to a blog, or a photo-sharing site, or to facebook.
- Be prepared to enter a dialogue online. Instead of just posting content, it’s imperative that you engage with others. Ask and respond to questions. Help spread the word about someone else’s cause. It’s not entirely about you or your product or service. It’s really about building relationships. Done well, those relationships you’ve fostered could become your best advocates.