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Live the life you love; love the life you live! Many things make me smile....and then I write about them.

Social Media Shorts: Introduction

If you’re human, you’re probably overwhelmed with all of the social media tools out there.Social Confusion

This blog series on social media is meant to offer  immediate suggestions  to help you optimize and maximize your personal or business sites. Whether you’re looking for new clients or for unique ways to engage with existing friends, there are many simple things you can do to ensure the right message reaches the right people.  As I come across an article or concept that I find particularly useful, I’ll share it with you here. I’m learning too.

Just click on the category “Social Media Shorts” to see the complete collection.

Just getting started with social media? Consider these five points:
  1. Don’t be a “Jack of all Trades, Master of None”. Find 4 or 5 social platforms that work well for you/your company and commit to using them regularly. Add new tools only when you know that you can keep up with them.
  2. If your sites and posts and profiles are search-friendly, you’ll have a much better chance at reaching your intended audience (details in an upcoming post)
  3. Be a real person. Type like you’re talking. Be candid. Don’t hide behind a corporate veil. Your brand is much more appealing if it is tangible and if there are clearly real people behind it.
  4. Get familiar with your camera. Don’t sweat the fact that you’re an amateur. Cell phone videos can have just as much or more impact than a well-composed photo from your digital SLR. The main point is that you “see” things worth capturing, and that you know how to upload them to a blog, or a photo-sharing site, or to facebook.
  5. Be prepared to enter a dialogue online. Instead of just posting content, it’s imperative that you engage with others. Ask and respond to questions. Help spread the word about someone else’s cause.  It’s not entirely about you or your product or service. It’s really about building relationships. Done well, those relationships you’ve fostered could become your best advocates.
While I just kind of barfed out this list from the top of my head, the information in this and upcoming posts is credited to all the bloggers and teachers and social media experts whose messages have been absorbed and locked away as  knowledge in my brain. I will link to their work when applicable. Particular thanks to Deltina Hay and her book, “The Social Media Survival Guide“.

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2 Comments on “Social Media Shorts: Introduction”

  1. Laura February 8, 2012 at 11:31 pm #

    Great list! I’m looking forward to more on this topic.

  2. Butterfly February 10, 2012 at 11:10 am #

    Thanks! I plan to post a Social Media Short every Sunday for the next few months. Hope you find some useful tips in them!

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